Why Are You Creating New Content Each Month for Your Membership?

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Hae Park
Apr 14, 2020 · 1 min read

Honestly, I don’t UNDERSTAND it.

So many entrepreneurs are running their memberships by creating MONTHLY content. Like..Why?

As entrepreneurs, we have three things we MUST protect.

  1. Our time
  2. Our energy
  3. Our focus

Without these three, we easily burnout, make a mess and basically sabotage our business. (yup, speaking from experience here)

But this is not just about you. It’s also about your members.

Here’s the thing – the more content you have, the more it feels like homework to your members. I mean, I think finding the perfect movie to watch on Netflix is homework!

But here’s a realistic cycle of your members.

Month 1 – “I’m so excited to learn! I’m going to watch everything!”

Month 2 – “Trying to balance doing the work & consuming more content. Oh, I’ll hop in for office hours to ask questions!”

Month 3 – “Eh, this topic doesn’t really resonate with me. I’ll just skip this one”

Month 4 – “There’s too much to keep up with each month. It’s overwhelming”

And guess what?

If they can cancel homework, they will.

And to avoid situations like this, you need to be strategic in what content you put out and how it will be delivered to them. More content doesn’t always equal more value.

Of course, this is what you’re signed up for.

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    All—in Website Experience
    with Made at Dawn.

    We design & develop websites of festival level and bring strategic value to make a change for timeless brands and businesses.

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    Haeun Park
    — Founder of Made at Dawn

    Meet the Founder & Director of Made at Dawn.

    Haeun Park —

    As a professionally certified website design & developer, Haeun has worked with brands worldwide to deliver websites that turn ideas into thoughtfully planned-out digital experiences.

    Haeun spends most of her time behind her desk, with a 35" monitor she proudly boasts to her family, who doesn't understand why it's crucial to a designer.

    A moment of silence for her monitor.

    Her life motto is "ignorance is a form of bravery," which motivates her to try new, bold things in life that most people are afraid to do.

    Haeun's eye for design, detail in development, and experience in architecting websites enables her to combine creativity and technology to provide an all-encompassing solution that is not just well-designed, but practical and well-planned.