Mar 27, 2020 · 3 min read
Hello! So today, I wanted to bring up something a majority of my clients ask when they finish automating their operations & sales system. They ask, “How do I get members?”
And it’s totally normal to have that fear. Usually, at this stage, we walk our clients through Amplification, which is the third section of our framework. So if you’re a client going through this, just Slack us and we’ll handle it for you.
Now, I’m going to briefly talk about how YOU could amplify your funnel with one simple strategy. If you do this and you consistently do this for the next 90 days, I honestly have no idea why you can’t get members into your membership. Alright? So let’s start.
What you need is to have a routine that you do every day. At this point, you should have an automated funnel in place that sells your membership for you. If you don’t, that’s a really crucial part of unbreakable marketing. So I’d heavily encourage you to go sign up for our case study on how to launch + grow a membership that sells & operates on autopilot. The link is www.madeatdawn.com/training.
Whether it’s writing one blog post a day or going live on your Facebook page, showing up for your people once a day is extremely important.
Now, the reason we want you to do this every day is very simple. How does selling work? It works by giving value and asking for the sale. The reason why we go through Subscribed, our framework, is because the funnel automates the asking for you. You don’t have to ask for the sale every day on social media, podcasts, etc.
But there’s still half of the selling that hasn’t been automated. Now, I’m not saying you have to give EVERY DAY of the year. I’m asking you to do this for the first 90 days of launching your funnel.
Why? Well because if you give value every day for 90 days, that’s technically 90 weeks of content you can turn it into. And at the end of the 90 days, all of my clients always were able to hire their first or next team members to repurpose the content for them. So honestly, if you do this for 90 days and your membership is still stagnant, you probably have issues with your product or messaging.
But a few of my clients get confused. If we’ve automated the selling, why do we have to try so hard for the “give”?
And here’s my honest answer to this. If this was a course or a limited-time program, you’ll probably have to live launch a few times to get the momentum going. Then you could start doing paid ads to do this for you without having to create much content.
With a membership, your first 100 members can make a significant difference in how you run your business. You can hire an assistant to handle smaller tasks for you, you can spend a portion of your money on paid ads so that you get more people in your membership, you can do whatever you want with the money you earn from your first 100 members, every single month.
And by having a routined system you do every single day without thinking, you’re creating a hub of content that can be repurposed later.
But remember one thing. In order to do this, you need an automated funnel that will do the selling for you. If you don’t have this, you’ll need to put together a live launch while or after you create your 90-days of content. And from experience, I’ll tell you – live launching is extremely stressful, especially if you’re in the middle of creating your membership content.
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We design & develop websites of festival level and bring strategic value to make a change for timeless brands and businesses.
— Founder of Made at Dawn
Meet the Founder & Director of Made at Dawn.
Haeun Park —
As a professionally certified website design & developer, Haeun has worked with brands worldwide to deliver websites that turn ideas into thoughtfully planned-out digital experiences.
Haeun spends most of her time behind her desk, with a 35" monitor she proudly boasts to her family, who doesn't understand why it's crucial to a designer.
A moment of silence for her monitor.
Her life motto is "ignorance is a form of bravery," which motivates her to try new, bold things in life that most people are afraid to do.
Haeun's eye for design, detail in development, and experience in architecting websites enables her to combine creativity and technology to provide an all-encompassing solution that is not just well-designed, but practical and well-planned.